Zeitgeist demands that we always stay current. New trends and tendencies are being declared at ever shorter intervals and confirmed by corresponding novelties. As a consequence, the aesthetic half-life of many products labeled as design items tends towards zero; they become outdated at increasingly shorter cycles. By using bitumen, a rather unusual material for product design, Laura Jungmann draws our attention to a material which, thanks to its properties, is completely removed from the fate of up-to-the-minute style because it is constantly changing. At room temperature, its flow is inexorable and uncontrollable. Rigid, defined bodies thus lose their form and become unique and consequently aesthetically long-lived objects.